What if the thing you’re calling a midlife crisis is actually an invitation?
In impromptu live, I’m sharing one of the core ideas behind the book I’ve been writing over the past year: what I call The Pivot Cycle.
Whether you’ve left a career, ended a relationship, moved across the world, lost someone you love, become a parent, or simply found yourself wondering, “How did I get here?”- chances are you’ve experienced this cycle.
I walk through the six stages I’ve noticed in every major reinvention of my own life, from leaving television for Costa Rica to packing up a decade later and moving my family back to small-town Ontario.
We talk about:
why life can look “successful” while feeling completely out of alignment
the quiet whispers (or “niggles”) we ignore for years
why making the leap is often the easy part
the messy, uncomfortable void between who we were and who we’re becoming
how to stop feeling like you’ve wasted parts of your life and instead integrate every chapter into something bigger
This isn’t really a conversation about career changes.
It’s about identity.
It’s about what happens when an old version of you no longer fits, and how to navigate the uncertainty that follows with a little more compassion and a lot less panic.
If you’re in the middle of a transition—or you can feel one coming—I hope this conversation reminds you that you’re not lost. You’re likely just in the middle of the cycle.
A few things before you go...
My new book, The Brand That Breathes, will be published soon, and this Pivot Cycle framework is one of the central ideas inside it. If you’d like to follow the writing process, get behind-the-scenes updates, and join future live conversations like this one, be sure to subscribe here on Substack.
And if you’re navigating your own pivot—whether it’s in your business, your career, your personal brand, or just your life—I still work one-on-one with a small number of consulting clients. You’re always welcome to book a free consultation to see if it’s a good fit.








