Earlier this fall, I made a declaration that I was leaving Instagram.

Ha ha. Spoiler alert: That didn’t happen.

I went through a whole rigmarole setting up a nine-grid of images, each carefully curated with captions designed to send anyone who landed on my Instagram profile somewhere else. Ideally, over to my website to sign up for a freebie or purchase o…

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After nearly a decade as a breathwork coach and facilitator, I’ve started questioning our obsession with constant healing, shadow work, and the endless pursuit of becoming a better version of ourselves.

Don’t get me wrong. I believe deeply in the power of breathwork for emotional exploration, nervous system awareness, and personal growth. But I also believe there comes a point when we need to stop treating ourselves like another project that needs fixing.

What if we started using breathwork to embody joy, confidence, freedom, pleasure, and aliveness instead?

In this episode, I’m sharing why I almost shut down Breath Alchemy Circle after eight rounds, what changed my mind, and why we’re heading into Round 10 with a renewed focus on three things: Ritual. Aliveness. Community.

We’re talking about the power of a standing appointment with yourself, the magic of finding your people, and why showing up for six months can be so much more meaningful than chasing another breakthrough.

Whether you’re brand new and wondering how to do breathwork, have been exploring online breathwork classes, or have spent years doing the inner work, this conversation is an invitation to shift your perspective.

Because maybe the point of all this healing was never to become someone who’s really good at healing.

Maybe it was to become someone who really knows how to live.

Explore Breath Alchemy Circle

Round 10 begins November 5, 2026!

Join me for six months of weekly online breathwork, meaningful self-exploration, and a community of women who aren’t afraid to live life on their own terms.

Come for the breathwork. Stay because you found your people.

👉 Explore Breath Alchemy Circle

Free resources to explore

Curious about breathwork or want to deepen your relationship with yourself? I’ve created free resources to help you get started.

🌬️ Free breathwork practices and resources: https://megpearson.com/everything

Stay connected

Website: MegPearson.com

Instagram: @coachmegpearson

If this episode resonated, share it with a woman who could use a little less fixing and a whole lot more living.

Two rounds ago, I announced that Breath Alchemy Circle was coming to an end.

Eight rounds. Three years. Hundreds of hours of breathing, conversations, breakthroughs, tears, laughter and some pretty spectacular transformations.

It felt like a natural place to close the chapter.

I was pivoting more of my energy toward Rebel Soul Media, my digital marketing and web design business, and if I’m being completely transparent, that’s where most of my online income is coming from these days.

And I love it.

I love helping entrepreneurs build businesses, find their voices and create something meaningful in the world.

But here’s the thing about pivots. Just because something new is calling doesn’t necessarily mean everything that came before has to disappear. Especially when what’s come before has taken on a life of its own.

Because while I was busy planning my next chapter, there was this incredible group of women who weren’t quite ready to close this one.

And, as it turns out, neither was I.

So here we are. Round fucking TEN.

Breath Alchemy Circle lives on.

At least for another six months.

And this time, we’re doing things a little differently.

Somewhere along the way, healing became another full-time job.

I discovered breathwork while living in Costa Rica in 2016, during a period of my life when I was doing some pretty serious healing.

I went on to train as a facilitator in 2017 and have spent the better part of the last decade sharing this practice with hundreds of people.

I have witnessed some extraordinary experiences. People moving through grief. Connecting with emotions they hadn’t allowed themselves to feel. Finding clarity in the middle of chaos. Experiencing moments of deep peace, insight and connection.

I’ve experienced those things myself.

I believe deeply in the power of breathwork as a tool for self-exploration and healing.

But after all these years in the personal development, yoga, plant medicine and spiritual wellness worlds, I’ve also started questioning something.

At what point do we stop treating ourselves like an endless renovation project?

There’s always another shadow to explore; more trauma to process, yet another limiting belief to dismantle.

Another fucking version of ourselves we’re supposed to become.

And don’t get me wrong. There is a time and place for deep healing work. Sometimes it’s necessary, sometimes it’s uncomfortable, and sometimes it changes everything.

But I also believe there comes a point when we have to ask ourselves whether all this digging is actually helping us live.

Or whether we’ve become so identified with healing that we’ve forgotten we’re allowed to feel good.

Breathwork isn’t just about releasing what hurts.

When I first began teaching breathwork, I talked a lot about its benefits on three levels: physical, emotional and spiritual.

And I still do.

On a physical level, the way we breathe can influence our stress response, our state of arousal and how we experience our bodies.

On an emotional level, breathwork can give us space to notice feelings we’ve been avoiding, connect with what’s happening inside us and sometimes experience a powerful emotional release.

And spiritually, for those of us who experience life through that lens (this is my FAVE aspect of the work, BTW), breathwork can offer a profound sense of connection to ourselves, our intuition and something bigger than our everyday thoughts.

But there is another side to this practice that I want to talk about more.

Breathwork can also help us practice feeling fucking amazing.

Not every session needs to be about grief. Not every practice needs to uncover some buried wound.

Sometimes I want to breathe to feel joy. Sensuality. Courage.

To feel expansive, creative, playful, connected and ALIVE.

I want to feel the energy of the woman I already know myself to be, rather than spending another hour trying to figure out what’s preventing me from becoming her.

And when I talk about embodying a frequency or a vibration, this is what I mean.

I’m not suggesting that breathing at some magical frequency will manifest a new car in your driveway. I’m talking about becoming familiar with a feeling.

• What does freedom actually feel like in your body?

• What does confidence feel like before you’ve received external validation?

• What does joy feel like when nothing particularly spectacular has happened?

• What does it feel like to move through your day from a place of possibility instead of constantly anticipating the next problem?

Because our internal state influences the way we experience the world, the choices we make, the boundaries we hold and how we connect with other people.

We don’t have to wait for every external circumstance to line up perfectly before we allow ourselves to experience something rad.

Sometimes we can begin with the breath.

The women who keep coming back.

When I returned to rural Ontario after ten years in Costa Rica, one of the things I missed most was my community.

For years I’d been surrounded by healers, seekers, yoga teachers, facilitators, plant medicine people and all manner of hippies and crystal dealers.

I had people to have deep conversations with. People who understood my weirdness. People who weren’t going to raise an eyebrow when I started talking about intuition, embodiment or the latest existential question keeping me up at night.

And then I moved home.

I wanted to create a place for women who might not have their people living down the street (this was a huge integration for me being back in rural Ontario! Breathwork isn’t a “thing” here).

A place where you could show up with messy hair, coffee in hand and your mask off.

A place where we could talk about what was actually going on in our lives before lying down to breathe.

That was part of the inspiration behind Breath Alchemy Circle.

Some of the women in this community have been here since 2023. They’ve watched each other navigate career changes, relationships, loss, growth, new beginnings and all the messy shit that comes with being human.

We’ve gone on retreats together. Some are joining me on retreats in 2027. Friendships have grown beyond our Thursday mornings.

And here’s what I find most fascinating:

I don’t think these women are coming back every round because they desperately need another breathwork session. They’re coming back because they’ve found something worth returning to.

A ritual. A community. A standing appointment with themselves.

And in a world where we’re constantly being pulled in a hundred directions, that might be one of the most valuable things we can create.

One hour a week. For half a year.

There are a million ways to learn how to do breathwork. You can watch a YouTube video. Get my free resources. Download an app. Follow a guided meditation. Sign up for a one-off workshop.

And all of those can be wonderful starting points. But there’s a difference between trying something and making it part of your life.

That’s why Breath Alchemy Circle isn’t a three-week challenge or a collection of recordings you purchase and forget about. It’s six months. It’s:

• Twenty-four Thursday morning gatherings.

• A standing date with yourself.

• Not when life settles down.

• Not when your family needs you less.

• Not when work finally gets quiet.

• Now.

Every Thursday we come together online, shoot the shit for a little while, and then move into a guided, themed breathwork practice using music, meditation, visualization and reflection.

Some weeks we explore joy. Others we explore courage, surrender, belonging, self-trust or the beautiful experience of being alive in these bodies.

Some weeks the practice is powerful and emotional. Other weeks it’s quiet and grounding. Sometimes you have a big realization. Sometimes you simply get an hour when nobody needs anything from you.

And while you’re making this commitment to yourself, you’re also becoming part of a circle of women who are making the same commitment.

Ritual. Aliveness. Community.

These are the three pillars guiding Round 10.

Ritual is the commitment to return to yourself every week, long enough for the practice to become something more than another item on your to-do list.

Aliveness is the invitation to explore what feels good. Not to bypass the difficult parts of life, but to remember that pain isn’t the only doorway into growth. Joy, pleasure, possibility and curiosity deserve our attention too.

Community is the magic of being surrounded by women who are figuring this whole life thing out alongside you. Women who don’t need you to be anything other than yourself.

And woven through all three is the soul-level growth that happens when you make room to listen to yourself.

You don’t need another guru. You need a practice.

I’ve completed multiple breathwork facilitator trainings over the years, and I continue to learn from the people and experiences that shape my work.

That experience matters to me, especially when I’m holding space for other people.

But I don’t believe that being a breathwork coach or facilitator means I have the answers to someone else’s life.

And while breathwork certification and training can teach us techniques, facilitation skills and important safety considerations, no certificate makes someone an authority on your inner world.

My job isn’t to tell you what your experience means.

It’s to create the space, guide the practice, ask good questions and remind you that you get to decide what feels right for you.

You can slow down, return to natural breathing, open your eyes or choose not to participate in any part of a session. You are not here to surrender your authority to me. You’re here to deepen your relationship with yourself.

And you don’t need to be experienced to begin. Whether you’re brand new and curious about online breathwork classes or you’ve spent years exploring personal development, there is room for you.

Maybe this is what growth looks like now.

Here’s another thing I’ve noticed. Most of the women who find their way into Breath Alchemy Circle are over 40.

And I think there’s something worth talking about there. At a certain point in life, many of us start getting less interested in being told who we’re supposed to become.

We’ve lived. We’ve learned. We’ve made some questionable decisions. We’ve survived things we weren’t sure we’d survive.

We’ve done the work.

And maybe we’re no longer particularly interested in spending the rest of our lives looking for what’s wrong with us.

Maybe we’re ready to explore what’s RIGHT with us.

• What lights us up.

• What makes us feel free.

• What we want more of.

• Who we are when we stop apologizing for taking up space.

I still believe in shadow work. I still believe in facing the uncomfortable stuff. But I’m no longer interested in making that the centre of every conversation.

We’ve spent enough time diving into the shadows. What happens when we start exploring our light?

What happens when we stop making healing the prerequisite for living?

When we decide we are worthy of joy before we’ve resolved every difficult thing in our lives?

When we stop waiting for permission to be fully, unapologetically ourselves?

That’s the energy I’m bringing into Round 10. Not another six months of trying to fix ourselves. Six months of showing up for the women we already are.

Come for the breathwork. Stay because you found your people.

Breath Alchemy Circle begins its tenth round on November 5, 2026. We’ll gather virtually every Thursday morning for six months.

Twenty-four live gatherings, weekly themed practices, space for conversation and integration, and replays for the weeks when life gets in the way.

It’s $199 CAD per month for six months, a total commitment of $1,194 CAD.

I can’t tell you whether there will be a Round 11. I don’t know exactly what this part of my business will look like in 2027.

But I do know that this community is alive, the women are showing up, and I still have so much I want to explore through the breath.

So we’re keeping the circle open.

For the black sheep, rebel souls, wild hearts and truth seekers.

For the women who want a little less fixing and a whole lot more living.

For the women who don’t necessarily need another transformational experience, but could really use an hour each week that belongs entirely to them.

Come as you are. We breathe from there.

JOIN BREATH ALCHEMY CIRCLE

Snag my FREE Breathwork mini-sessions here:

• Tender Hearts Practice

• Good Girl Reset

• Bold Vision Breathwork

• Embodied Visibility Reset

So where does that leave human web designers, marketers and creatives?

In this episode, I’m talking about what happens when everyone has access to the same tools, the same information and the same ability to create endless amounts of content.

I’m also sharing what I’ve noticed in my own creative process after being an early adopter of AI, why I’m using it differently now, and why I believe human judgment, creativity, nuance and connection are only becoming more valuable.

I use AI. I’m not anti-AI.

But I am becoming much more intentional about what I let it do for me and what I refuse to outsource.

WANT TO GO DEEPER?

Rebel Brand Bootcamp

If your brand is starting to sound like everyone else’s or you’re struggling to articulate what actually makes YOU different, Rebel Brand Bootcamp will help you get clear on your identity, positioning, message and the ecosystem around your brand.

JOIN REBEL BRAND BOOTCAMP

The Human Advantage Masterclass

AI can give you information. It cannot replace your lived experience, perspective, personality or point of view.

The Human Advantage is about learning how to use those things intentionally so your brand still feels unmistakably human in an AI-saturated world.

WATCH THE HUMAN ADVANTAGE MASTERCLASS

I’ve been thinking a lot lately about whether my web design business, and Rebel Soul Media as a whole, is going to stand the test of time given everything that’s happening with AI.

Obviously, I’ve already butted up against AI as my competition in a sense. People hire me as an expert to help them work on their business, improve their digital marketing or design a website, but increasingly what I get back instead of their own human feedback is that they’ve put what I created through AI to see what AI thinks.

And that can be a really weird place to work from.

AI is trained on an incredible amount of information and it can absolutely be useful, but it does not know the nuances of an individual business or personal brand in the same way that someone working closely with that business does. It also responds to how the user asks the question and what information they give it.

So if I’m pushing back on a client because I genuinely believe something will work better for their business or improve conversion, but the client already has a different opinion and takes that opinion to AI, there’s a pretty good chance AI is going to validate the direction they were already leaning in.

Now instead of a client hiring an expert and having a conversation about the strategy behind a recommendation, we have AI being brought in as another opinion.

Sometimes that makes the work better. Sometimes it absolutely does not.

There is also the bigger reality that information has become incredibly cheap.

One of the things that used to set creators and marketers apart was the ability to create a lot of good content. Now everybody can create content, and they can create a shit ton of it very quickly.

That doesn’t mean it’s necessarily good.

We can all spot AI slop from a mile away at this point, and there is understandably less desire among some small business owners to pay premium prices to work with a human expert when they feel like they can do a mediocre version of the same thing with an AI marketing assistant in their back pocket.

And honestly, some people are going to choose that route.

But I don’t think that means businesses like mine disappear.

There are still so many small business owners who haven’t adopted AI heavily and probably never will. Some of them are simply too busy becoming really good at what they actually do. They are putting their time and energy into becoming a better practitioner, service provider, artist, contractor, coach, photographer, facilitator or product creator instead of spending hours falling down the rabbit hole of learning AI and digital marketing.

Those people are still going to want to work with people like me because they don’t want another job. They already have one.

There are also people who are actively choosing not to use AI, whether that comes from moral, ethical or environmental concerns, or simply because they do not want artificial intelligence to have that large a role in their creative work or business.

And then there is another group that I think we are going to see more and more of: business owners who went hard on AI, only to eventually realize that their engagement dropped, their conversions weren’t improving and their business was starting to sound exactly like everybody else’s.

Because this is the thing I keep coming back to.

If you and all of your competition are heading to the same source to create your copy, your point of view, your unique value proposition, your offers and your content, eventually none of you are going to sound particularly unique.

And I’m already seeing some people come back around to wanting the human touch because they want to actually be understood on a human level. They want someone to listen to them, understand what makes their business different and help pull those differentiators out of them instead of generating another version of what everybody else in their industry is already saying.

So yes, I think my potential client base may be smaller than it would have been even a few short years ago.

But I also think that could end up creating a much clearer client pool for me, filled with higher-quality leads and more of the people I actually want to work with.

I use AI too, so I’m definitely not here to completely poo-poo it.

What has changed for me is how I use it.

I’m using it less and less as a content creator and much more like an organizational virtual assistant. I use it for backend tasks, tech challenges, organizing information, troubleshooting and some of the mundane pieces of running a business that I don’t necessarily need or want to spend hours figuring out myself.

Where I’m becoming much more protective is around the forward-facing creative work.

And part of that comes from noticing what my own early adoption of AI has done to me.

I started using AI several years ago, and if I’m being completely truthful, I think relying on it too much did have an impact on my creativity.

I’ve noticed that my creative juices take longer to get bubbling and flowing than they used to.

If I spend too much time on my computer relying on AI to help me work through the backend of my business, I have a much harder time sitting down afterward to write chapters of my books or come up with creative ideas for my own marketing.

I don’t think that’s an insignificant thing.

A lot of us have started using AI for almost everything. We use it as a sous chef in the kitchen. We ask it to troubleshoot appliances. We ask it to plan trips, organize our schedules and solve problems that once would have required us to figure something out ourselves.

Some people are even using it as a therapist, which I personally do not recommend.

We’ve integrated it into our lives incredibly quickly, and I think it is worth asking what gets weaker when we stop exercising certain muscles ourselves.

For me, one of those muscles is creativity.

I don’t want to lose the ability to sit with an idea long enough for it to become something interesting. I don’t want every half-formed thought immediately completed for me. I don’t want to outsource the part of my work that comes from my lived experience, instincts, opinions or the weird connections my own brain makes between things.

And the more AI becomes part of everything around us, the more convinced I am that there is still a very strong case for human connection, human touch, human interaction and human creativity.

Maybe even a stronger one than there was before.

AI has changed marketing forever. The businesses that thrive won't be the ones creating the most content; they'll be the ones building the most trust. If you’re tired of chasing algorithms, wondering what to post, or feeling like marketing has become one giant performance... this workshop is for you: The HUMAN ADVANTAGE.

• Wednesday, September 2nd, 2026

• 12pmET

Or bring me in to teach the hands-on workshop to your organization, conference, or small business community! Contact me now.

A beautiful website is great, but if people can’t find you, understand what you do, trust you, or figure out what to do next… it’s not doing much for your business.

In this episode, I’m breaking down some of the biggest things I look for when I audit a small business website, from the 5-second test and confusing homepage copy to SEO, H1s and H2s, mobile performance, image optimization, privacy, cookies, and the slightly nerdier stuff happening under the hood.

You’ll leave with a few quick wins you can check on your own website today, plus a much better understanding of what your website is actually supposed to do.

“How do I stand out when AI can create content faster than I ever could?”

My answer probably isn’t what you’d expect.

I don’t think the future belongs to the businesses producing the most content. I think it belongs to the ones building the most trust.

In this episode, I’m giving you a preview of my workshop, The Human Marketing Ecosystem; a practical, no-BS approach to marketing in an AI world.

We’ll talk about why social media is rented land, why your website and email list are still your greatest assets, how the PESO model creates a marketing ecosystem that actually works, and why visibility without trust is just noise.

If you’ve been feeling overwhelmed by algorithms, content calendars, and the pressure to constantly “show up,” this conversation will help you simplify your marketing and get back to what actually matters: creating genuine human connection.

Whether you’re a coach, creative, consultant, service provider, or small business owner, you’ll walk away with practical strategies you can implement immediately—without dancing on the internet or pretending to be someone you’re not.

🎙 Learn it all in my $44 masterclass:

The Human Marketing Ecosystem: Get it here.

I’ve done talk therapy, infrared therapy, contrast therapy, hypnotherapy, and psychotherapy.

I’ve tripped on mushrooms, danced with Mother Ayahuasca (so many times I’ve lost count), did MDMA, LSD, and know my ABCs…

I’ve sat with Father Iboga, and have been inflicted with frog poison. I’ve done sound journeys, gong healings, and sacred garden walks.

I practice and teach yoga, Breathwork, visualization, and meditation. I’ve immersed myself in kundalini shamanic drum circles, and energy initiations and trainings.

I did the Tony Robbins thing and walked on fire, learned how to master abundance via affirmations and muscle testing (ha!), and have done more coffee, chlorophyll, and garlic enemas than I like to recall.

I’ve tried juice fasts, colon cleanses, and keto.

I’ve sought to find the truth in my palms, my tarot, and way out in my akashic records..

Embodiment trainings, detox certifications, plant based chef courses, and raw food indoctrinations; all complete. I have a therapist, a spiritual medium, a coach and a guru.

And I still don’t know WTF I am doing.

Once, during a workshop I was facilitating, I guided the group in some partner work where we shared “parts” of us.

The idea of the exercise was to allow our shadow side to be witnessed and held in unconditional acceptance; to give voice to our subconscious, and the possible limiting beliefs and stories that lived there.

Unexpectedly, what came up for me that morning was my “imposter syndrome”. My unconscious belief that I am not worthy of teaching, don’t know enough, and will never know enough.

While my partner did nothing but what a great coach and person I am, it got me thinking about how it really doesn’t matter how much we think we know; when it comes to understanding this wild world, most of us are merely scratching the surface.

Looking back I can see that even from an early age (way back in the 90s) I was a seeker. Poetry written by 16 year old me spanning topics such as death and suicide; to time being our friend, eternal essence, to curiosity about the afterlife and the meaning of life.

I’m a 5:1 in human design and therefore I know I’m often seen as someone that has all the answers AND I can get insecure when I don’t feel I know enough.

My whole life I’ve searched for knowing; wanting to “figure it all out” for all of us. 😅

So my work has been to learn how to feel secure from within so I don’t NEED to depend on all the external validation and constant learning.

And also; I’ve done some shit in the name of sorting out the secrets of life. 👽 🤮 💩 🔥

I’m grateful for the path that I’ve chosen and all of the beauty I’ve been able to see beyond the naked eye and the physical world.

AND I know nothing (while also knowing I know exactly enough).

In impromptu live, I’m sharing one of the core ideas behind the book I’ve been writing over the past year: what I call The Pivot Cycle.

Whether you’ve left a career, ended a relationship, moved across the world, lost someone you love, become a parent, or simply found yourself wondering, “How did I get here?”- chances are you’ve experienced this cycle.

I walk through the six stages I’ve noticed in every major reinvention of my own life, from leaving television for Costa Rica to packing up a decade later and moving my family back to small-town Ontario.

We talk about:

• why life can look “successful” while feeling completely out of alignment

• the quiet whispers (or “niggles”) we ignore for years

• why making the leap is often the easy part

• the messy, uncomfortable void between who we were and who we’re becoming

• how to stop feeling like you’ve wasted parts of your life and instead integrate every chapter into something bigger

This isn’t really a conversation about career changes.

It’s about identity.

It’s about what happens when an old version of you no longer fits, and how to navigate the uncertainty that follows with a little more compassion and a lot less panic.

If you’re in the middle of a transition—or you can feel one coming—I hope this conversation reminds you that you’re not lost. You’re likely just in the middle of the cycle.

A few things before you go...

My new book, The Brand That Breathes, will be published soon, and this Pivot Cycle framework is one of the central ideas inside it. If you’d like to follow the writing process, get behind-the-scenes updates, and join future live conversations like this one, be sure to subscribe here on Substack.

And if you’re navigating your own pivot—whether it’s in your business, your career, your personal brand, or just your life—I still work one-on-one with a small number of consulting clients. You’re always welcome to book a free consultation to see if it’s a good fit.

If you’ve ever felt like your business has started running you instead of the other way around, this conversation is for you.

I joined the Happy Healthy Women Global Podcast to talk about the winding road from live television director to wellness entrepreneur, breathwork facilitator, brand strategist, and all the pivots (and identity crises) in between.

We get into why I believe your brand isn’t your logo or your colour palette; it’s a living extension of who you are. And if you evolve (which I hope you do), your business has to evolve with you.

We also talk about why I weave breathwork into branding and entrepreneurship. Not because taking a deep breath magically manifests six figures, but because you can’t build a business that’s aligned with your values if you’re constantly operating from fear, burnout, or comparison.

Inside this episode we explore:

• My journey from television to wellness to branding.

• How grief, sobriety, and a whole lot of career pivots shaped my work.

• Why entrepreneurs get stuck in visibility, perfectionism, and self-doubt.

• The connection between nervous system regulation and sustainable business growth.

• What it really means to build a brand that breathes; one that grows and changes as you do.

This is a conversation about identity as much as it is about entrepreneurship. About remembering who you are beneath the strategies, trends, and marketing advice. Because the businesses that last aren’t the ones that copy everyone else - they’re the ones built by people willing to become more of themselves.

If you’ve been navigating a pivot, questioning your next chapter, or simply trying to build a business that actually feels like you, I think you’ll enjoy this one.

Join us inside Happy Happy Healthy Women! Learn more about the membership options here.

If you are listening on the podcast, head the episode website for the links.

Subscribe to my Substack and don’t miss a thing!

I share why I committed to showing up live each week in a world increasingly driven by AI and algorithms, and why I believe real human connection still matters more than ever.

I also take you behind the scenes of an exciting new chapter: joining the faculty of The Leadership Circle, a nine-month Breathwork Facilitator Certification beginning this fall. We explore what it really means to become an ethical, grounded facilitator; and why your values, mission, and unique perspective matter far more than copying someone else’s business strategy.

In this conversation, we dive into:

• Why entrepreneurs so often lose themselves while building a business.

• The difference between building a brand and becoming one.

• How breathwork helps us reconnect to our intuition, values, and purpose.

• Why safety, trust, and authentic connection are the foundation of transformational leadership.

• How every breath offers an opportunity to come home to yourself.

Whether you’re a breathwork facilitator, a coach, a creative, or simply someone navigating a season of reinvention, I hope this conversation reminds you that your greatest asset isn’t another marketing strategy; it’s remembering who you are and leading from that place.

If you’re curious about The Leadership Circle Breathwork Facilitator Certification or want to learn more about working with me, leave a comment or send me a message. I’d love to connect.

Get more from Meg Pearson 📘 in the Substack app

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14 years ago this week I graduated from a raw vegan culinary course. It was my first of many plant-based culinary courses I’d complete over the next 2 years. I spent several days at Toronto’s St. Lawrence market under the watchful eye of Chef Claudia learning all of the basic tips and tricks to creating delicious and professional vegan and dehydrated concoctions.

It was 2012. The raw food scene in Toronto was taking off.

At the time I didn’t realize it, but adopting this Raw vegan culinary skillet was equally a business move as much as it was a tool for personal growth.

I quit my 11 year career in television production to “follow my dreams” which yes led to a decade long career in the holistic health and wellness space, but it also led me back to myself.

The period that I found myself in transition between TV and Costa Rica was full of growth and learning. It was pivotal not only for me professionally, but also personally.

After nearly two decades of not knowing who I was, doing everything possible to run away from myself, numbing through alcohol and an eating disorder, distancing myself from anyone who tried to love me…this transition into the health and healing space changed me.

When I did this particular raw vegan culinary training I was just coming off of a 9 month, 200 hour yoga teacher training - a period and practice in which I finally took the initiative to recreate my relationship with my body after years of self loathing and body dysmorphia. With this new love of raw food, I also began to redesign my relationship with food; for the first time in years not feeling that I needed to purge what I ate.

Yes, this career pivot served me very, very, well.

Looking back, I can also see that a big reason why I’ve had to leave my career TV because my integrity is coming into question. It became clear that the male dominated executive suite didn’t care much for those of us working at the production level and cared only about ratings and the bottom line. I found myself in situations where my place in the pecking order was offered in exchange for my body and towing the company line despite it’s dysfunction became non-negotiable if I wanted to move up. I also began questioning an industry (news) built on fear.. I began to recognize just how far I had fallen off the path of my heart. And my soul began whispering to me all the ways in which my values were being compromised…

Several years later I fell into a similar work dynamic. Once again the management team made up of manipulative men mostly concerned with image, ratings, and money. And while the outward mission of the company looked pure, it didn’t take much time for me behind the scenes to start to see that it was the same misguided and misogynistic power structures hiding behind a beautiful veneer.

My soul whispered once again. I listened for a time, and then hushed her. So she screamed. I quit my job. But then my ego (combined with the brainwashing and koolaid I was drinking) brought me back.

We were “doing good work” after all, and helping so many. And I told myself, if there is good here - I can stay focussed on that .

Eventually though - my unwillingness to witness harm and perpetuate power dynamics in what claimed to be a deeply spiritual and human-first transformational space - freed me. Once again my integrity coming before all of the empty promises of wealth, health, and fame.

And what I have learned is this: our values and ethics are all we’ve got.

Once we sell those ? We’ve already lost in life. If we are blessed with the privilege and freedom of choice (and I recognize that many are not), then we need to heed the niggles from the heart.

Sometimes we end up on a train barreling down a path that feels right at the start but then we realize that the train has fallen off the track. And it doesn’t feel good anymore. We’re questioning the trajectory. The mission is off. And it’s at that point that the best thing we can do is listen. And hop off. Sometimes it means rolling in the dirt, scraping our knees, maybe even breaking a bone or two…

But I’d rather end up with some scars that remind me that I chose my truth over the fresh gaping wounds of a life lived in deceit or for someone else’s agenda.

My upcoming books are both teaching memoirs where I am taking my lived experiences and sharing what you as the reader might find interesting, inspiring, and useful in your own life. “The Brand that Breathes” is a book on business, identity and pivoting from the heart. It’s set for release in late 2026 . My spiritual memoir “Dark is the New Light” will be available in 2027. You support means the world as I begin sharing short excerpts and short essays inspired by the content of both. Please subscribe, share, and comment!

Nearly ten years ago, Ashley Ludman introduced me to Breathwork.

At the time, I was searching for healing, answers, and honestly, a way back to myself. What I didn’t know then was that a single training would completely alter the course of my life.

In this week’s episode, Ashley and I sit down to talk about her journey from yoga teacher and entrepreneur to one of the most respected Breathwork trainers in the industry. We talk about healing, leadership, community, and what it really takes to hold space for transformation.

The coolest part?

This September, I’ll be joining Ashley’s faculty team as a mentor inside The Leadership Circle: her 9-month Breathwork Facilitator Training.

If you’ve ever felt called to deepen your own practice, become a facilitator, or explore Breathwork as a pathway to healing and personal growth, this conversation is for you.

🎧 Listen now.

✨ Tier One pricing for The Leadership Circle is currently available. Read more here.

After a decade of facilitating sessions, leading retreats, working in the psychedelic space, and teaching hundreds of people how to reconnect with themselves through the breath, I found myself building a new business in branding, coaching, and web design. It seemed like the logical next step.

The problem?

The more I tried to separate these worlds, the more I realized they belonged together.

In this solo episode, I’m sharing my honest thoughts on Breathwork after 10 years in the wellness industry; what I believe about it, what I don’t, why it isn’t a cure-all, and why I still consider it one of the most powerful tools for nervous system regulation, self-awareness, creativity, resilience, and personal transformation.

I also share the story behind The Brand That Breathes Experience, my signature coaching, branding, and web design process that combines identity work, embodiment, strategy, visibility, and business development for women navigating growth, reinvention, and expansion.

Inside this episode, we explore:

• What Breathwork can (and can’t) do
• Nervous system regulation and expanding your capacity for life
• Why healing doesn’t always require reliving your trauma
• The connection between Breathwork, entrepreneurship, and visibility
• Why so many women struggle to be seen online
• The surprising overlap between branding and identity work
• How Breathwork became the foundation of my coaching and web design process

Curious about becoming a Breathwork Facilitator?

I’m excited to be joining the mentorship team for The Leadership Circle, a 9-month Breathwork Facilitator Training beginning this September.

Learn more here.

—→ Ready for a brand and website that reflects who you’re becoming?

The Brand That Breathes Experience combines identity coaching, nervous system work, messaging, branding, and web design to help you build a business that feels aligned, authentic, and sustainable.

Learn more here.

Substack: Meg Pearson Writes

If you enjoyed this episode, please leave a review and send me a screenshot. I’ll add you to the VIP list for my upcoming mini-course, The Brand That Breathes: A Four-Step Process for Reconnecting to Who You’re Becoming.

Breathwork is such an incredible tool. And that’s what it is. A tool. It’s not meant to be sold as a cure all. It is not going to cure cancer and it is definitely not for everyone.

OK now that I’ve got that out-of-the-way; I do believe that it’s mostly for everyone. Yes there are contraindications, but what I love about this magnificent tool is that it is powered by the one thing that every single human being out there is not only able but is obligated to partake in. Breathing!

The thing is; over the last decade or so it has become just another commodity in the wellness/spiritual sphere and weekend long certification trainings to become a facilitator are a dime a dozen. What’s wilder is that I know that there are many people out there being “certified” as a Breathwork practitioner, but they don’t even have their own practice. Perhaps they’ve never even lay down and had a in-depth meditative Breathwork experience themselves. Sigh.

I myself have done hundreds of hours of training and have hundreds more facilitation hours under my belt. I’ve done one on one. I’ve done virtual. I’ve done it in person. I’ve done large groups. I’ve done retreats. I’ve been on stage with a Britney Spears mic breathing people. I’ve led 10 minute sessions, two minute sessions, 90 minute plus sessions. And I am still learning. And I am teaching (more on that to come).

Breathing for a Meaning

The cool thing about Breathwork is that you don’t have to attach philosophy to it if you don’t want to. I have studied in the more shamanic realm of breathwork and I’ve trained in very practical functional breathwork too. I’ve studied on the spiritual and scientific ends of the spectrum and each teacher that I have learned from have their own unique imprint on the practice and what it means to them and how they speak to its magnificence.

And the really cool thing about Breathwork is that all you have to do is do it in order to reap the benefits. You don’t have to believe anything. You don’t even have to believe that it works. In fact, here’s the funny thing; many people breathe with me for the very first time and get to the end of the session and say “nothing really happened”. But the more they come, the more they visit the mat, the more they put their eye mask on and work with me - the more they start to recognize the subtle shifts: usually like better sleep, feeling a sense of calm immediately after the session that eventually seeps into other areas of their lives. And my favorite is when they tell me they start to find themselves daydreaming more; perhaps considering aspects of their lives that they’ve not put much thought to - or they all of a sudden feel creative and want to start taking singing lessons or dance class or painting.

The truth is; that at some point when we slow down enough to pay attention to our breath, what we’re really doing is slowing down to pay attention to ourselves.

Yes, there are lots of incredible teachers out there that will pound the drum, crank the music, yell at you and get you really amped up during the Breathwork session but there’s also something to be said about a simple, peaceful and quiet rendezvous with your heart; brought on by the simple meditative action of following your breath as it travels in and out of your body.

I’ll be the first to admit the way I facilitate Breathwork skews a little bit on the spiritual side. While I do consider myself a chameleon in that I can make this practice land for people both in corporate settings and at ayahuasca retreat centers; I think what sets my style apart is that I often guide my participants into a deep rhythm with the breath and then through deep exploration, using guided visualization and quasi Hypnosis style techniques. And lately, it’s been less let’s dig into our trauma, and more, let’s explore the beauty that is YOU in the here now and meditate on the frequency of what’s possible for the future.

I find this to be one of the sweet spots doing this kind of work, especially since I am not a trained therapist and as someone who also worked deep in the trauma retrieval/psychedelic space for so long; I will admit that I am tired of expecting people must sift through their darkness in order to find the light…

Breathwork and nervous system regulation

Breathwork can help us expand our capacity. When we actively work with our breath, we are consciously stressing the body in a contained and safe way so that it can begin to understand that stress does not always equal immediate danger. As we breathe, we can work to teach the body and the mind simultaneously that our window of tolerance, (a.k.a. the window in which we are able to function optimally without our body freaking out and wanting to slide into fight, flight or freeze) is something that we can increase, work with, and expand.

Our life’s experiences, upbringing, limiting beliefs, stories, traumas, adverse childhood experiences - you name it - all have some effect on our window of tolerance. Not to mention the everyday stresses of constantly binging phones, high stress jobs, needy bosses, traffic - all of it! Our bodies have begun to recognize the simplest and smallest stresses as being catastrophic. Breathwork allows us to examine these stories and re-pattern the body’s response to stress so that not only can we stay calmer in the mundane stresses of life, but this work also begins to teach the body (and this is the more important bit) how to more quickly move from a stressed state back into a relaxed, parasympathetic state, and that is the money, my friend!

Breathing into the TRUTH

In my decade working with Breathwork, one of the raddest things I have witnessed for myself and others is that sometimes this work can be more powerful than any other practices or substances like psychedelics.

When I worked full-time in a psychedelic space, there was always a number of people who would come to me at the end of their experience saying that they got more out of the Breathwork than they did the plant medicine.

I think a big reason for this is that some folks are just wise to the fact sooner than others that anything outside of our ourselves is never going to bring us back to ourselves better than ourselves.

That’s what’s so cool about Breathwork. It’s us doing the work with us.

And I will mention as an aside that I do believe that the breath is more than just the breath. As I said, I don’t believe you have to believe anything in order for it to work, but if you wanna hear about my philosophy, I do believe that the breath stands to represent something greater than us moving through us… a.k.a. Spirit, prana, life force, the Universe, the ONE.

Think about it: if you’ve ever tried to hold your own breath til death (which I do not recommend), the funny thing is you wouldn’t be able to do it. Your body would faint and then you would keep on breathing in your unconscious state. Our bodies are breathed all day every day without us asking.

AND while breathing is completely automatic, we do also have the ability to switch on our awareness and control it to a certain degree (this is breathwork!). Another way to say this is that while most autonomic functions in the body are strictly out of our control, breathing is a unique exception that runs on autopilot, but our brain allows our somatic nervous system (voluntary system) to take over so we can speak, sing, or change, speed up, slow down, or hold your breath. There’s got to be reason for this…it’s a built in tool for living and healing.

Why Breathwork, Why Now?

Over this past year as I pivoted most of my work towards entrepreneurship, business coaching and web design, I thought I needed to put my breathwork business down. I believed that it would be too confusing (and maybe too much) to maintain my breathwork programs and offers while simultaneously working to build my new brand in the digital marketing space.

The moment I brought this idea up to the ladies inside my virtual breathwork program, they countered saying that after 8 rounds of the program, they couldn’t go on without it (in this program we gather live on Zoom every week to connect, share, laugh and practice breathwork and sisterhood). As I was considering this I was also invited to speak to breathwork as a leadership tool in both a retreat environment and at several in-person events for women in business.

Around the same time I was working with some website design clients who, once we had their beautiful sites ready to go live online, came up against their ego and stories about what it meant to “put themselves out there”. Their fear of being seen and stepping into their brand, needed some real coaching and nervous system work.

This is when I had an aha moment. I didn’t need to compartmentalize the practices that I knew worked in the name of a new business model. In fact, the more I leaned into this beautiful pairing of business and breathwork, the more I realized just how much sense they make together. After all, I myself have long used my breath as a tool to settle nerves, reconnect to my vision, and to regroup after a tough meeting or before having to send a serious email or boundaried message.

The Brand That Breathes Experience

What has birthed from this last decade is my signature branding and web design offer: The Brand That Breathes Experience. This is where vision, mission, message, business, branding and embodiment meet. Yes, at the end of the experience you will have a shiny new website and brand that matches who you are becoming. But perhaps even more important is that your brand reflects who you are evolving into and can breathe and be and shift and pivot as you do - because you are a living breathing being that doesn’t belong inside any boxes.

We do some identity work. We breathe. We dive deep into your why, your vision, your ideal buyer. I support you through your resistance around being bold and hold you at your visibility edges…And then you get to rock out into the world in your new branded digs.

When you commit to the Brand that Breathes Experience you are not just committing to a new brand and website.

You are declaring and stepping into the version of you ready to hold your elevated business and income, visibility, and power it brings.

Curious to learn more? Head here.

And as for my breathwork programs? Stay tuned. Round #10 of Breath Alchemy Circle is getting an upgrade. And we start in October.

And if you have ever thought about becoming a breathwork facilitator yourself a heads up - I will be helping lead a teacher training later this year!

I am also working on a new mini-course The Brand That Breathes: A Four-Step Process for Reconnecting to Who You’re Becoming.

This isn’t a branding course. It’s an identity course.

A chance to pause, take stock of where you are, and reconnect with the woman you’re evolving into beneath the expectations, roles, responsibilities, and noise.

Whether you’re navigating a career change, a relationship shift, motherhood, an empty nest, a business pivot, recovery, reinvention, or simply feeling the pull toward something more authentic, this work is for you.

If you want to get on the list to get first dibs when this course is available (for free!), Please head over to my podcast and (hopefully) give me a 5-star review. Take a screen shot and send it to me here or on Instagram at @coachmegpearson and I will put you on the VIP list to have it sent to your inbox when the course is available!

After a life spent cycling between achievement and addiction, Meg’s experience with Iboga—a sacred African plant medicine often associated with addiction recovery—became a turning point in her journey toward nearly nine years of sobriety.

But getting sober wasn’t the end of the story.

It was the beginning.

In this episode, Meg explores what happens when alcohol, food, and other coping mechanisms are no longer available to numb grief, shame, fear, and pain. She shares the surprising challenge of learning how to feel again, discovering joy after addiction, and rebuilding a relationship with herself after decades of disconnection.

Topics discussed include:

• Sobriety and addiction recovery
• Iboga and plant medicine experiences
• Emotional healing after trauma
• Learning to feel joy again
• Recovery from self-abandonment
• Personal growth and spiritual healing
• Navigating life without numbing behaviors
• The unexpected freedom that comes after sobriety

If you’ve ever wondered who you might become when you stop running from yourself, this conversation is for you.

Subscribe for more honest conversations about reinvention, recovery, identity, and becoming.

I have been writing my memoir since 2018. If I am honest; I suppose I started it back in the 90’s with my angsty poetry and short stories that will make up much of the backbone of the lessons and learnings I will be sharing inside it. I picked it up again in 2012 I suppose - when I began telling my story in blog form, both on my own page and more publicly in my column of Huffington Post. In 2018 I started calling it a memoir and dedicated more time to writing it; this time more seriously. It wasn’t until then that I felt I had some real themes and meanings I could extract from a life wildly lived.

Writing has been a go-to for me since I was a child. It has long been my way of expressing and make sense of a world that is so seemingly nonsensical. And the more I write, the more I understand that I understand nothing…but I have learned a thing or two about myself and what it means to human.

(I am actually in the midst of writing not one but two books and I am going to be sharing short excerpts here over the summer as I plug away.)

In 2017 I worked with a sacred plant called Iboga from Africa. This particular plant medicine is renowned for its support in releasing addiction and I can honestly say that my experience with it definitely had much to do with my now near nine years of sobriety.

Here, a section of my book on what life was like post-healing:

What my life looked like before I got sober was this: it consisted of my career (whether it was TV in my 20’s, wellness retreats in my early 30’s, or plant medicine in my early 40’s) and my addictions. We all have 24 hours in the day and I spent eight to twelve of those doing my job (and doing it damn well I might add; hello perfectionist striving for approval) and when I would clock out I’d head straight to the liquor store to grab two bottles of wine and maybe a small bottle of vodka. Some days I would also hit the grocery store where I would purchase up to $200 worth of treat foods like ice cream, donuts, frozen cakes, chips and chocolate. I would head home and binge (numbing technique numero uno). Then purge. I’d shower (to cleanse myself of the stench of vomit), let the dog out, and pour myself a glass of wine. That would turn into another... and another. Eventually I would make dinner and open another bottle. After eating and cleaning up I would put on Netflix, drink more, and send regrettable text messages. I would consume until all the booze was gone and then stumble to bed. That was it. That was my life.

That first day back to work after Iboga was interesting. I stayed later than usual for one thing. Up until that point I had zero patience staying for dinner service at the hotel - my hands would be shaky by then and my capacity for human interaction, nil. No, once my urge to drink took over my capacity to be of service in any way was shot. But that day - that first day back - I stayed (much to the surprise of my staff). In the evening I eventually left and went straight home. I let the dog out. I sat on the couch…

Hmmm… I sat. I looked around the house. I twiddled my thumbs. I asked myself, Do I have any hobbies? I checked my watch. OK, so 6 hours til bedtime…

It was wild. All of a sudden I had all the time in the world that was previously eaten up by addiction.

And so, I got to know me. This was when I began my personal development growth tour version 2.0. Yes - I had been in the wellness world for 5 years by then with a strong focus on nutrition and body health. But in 2017 I got far more into the work. I read. I coursed. I studied, obsessed even. And thank goodness I did. You see this period of adjustment revealed so much; all of a sudden I could feel again after decades of numbing. I started drinking as a teen in order to not have to embody all the fear, anger and shame I felt from sexual abuse. It was easier to disconnect, unplug and disassociate from my life than it was to actually face the parts of me that felt gross, guilty and unlovable. Now, at age 37 allllll of that started to come to the surface.

I am grateful that I was at a time in my life where I had a great (decent) support network. My group of friends were all personal development junkies and my workplace was all about spiritual healing and self study. I had world renowned teachers and healers on speed dial and ayahuasca on tap. And so navigating this period was ok. Christmas came and went and my family saw me (for the first time in YEARS) enjoy brunch booze-free (you should have seen my sister almost fall of her Yorkville restaurant chair when I ordered beet juice and not champagne).

That January my mother had a health scare that sent her to hospital for pacemaker surgery. It was the type of life event that would have normally forced me into a bender - the blackout drunk for days kind - but instead I hopped on a plane from Costa Rica and was able to be by her side for some of her recovery- sober.

In the 6 months that followed I lived. I started get tattooed more regularly. I spent time out of big boats on the ocean. I learned how to scuba dive. I went skydiving. I spent a lot of time writing pages and pages of this very book. I met a guy online and within weeks booked a flight to meet up with him in Croatia for a tour across the country on a rented Harley (although I decided he was too bitter and angry a man and ditched him after 3 days and flew to Italy solo). I wandered the streets of Rome, hitting patio after patio sipping fancy coffee and eating luxurious pasta dishes all by myself…realizing that the old me - the drunk me - would have never thought one could INjoy Rome without wine.

I went to a Shakira concert. Was a guest wellness expert on two live national TV shows in Toronto.

And one day - a good friend at the time turned to me and said, “Meg - I know you quit drinking….but I have to ask: did you start doing cocaine?”

And I get it - from the outside I must have seemed a bit…manic. I was doing ALL. THE. THINGS, after all.

But here’s the thing about numbing yourself silly. When you work really hard to not feel any of the “bad” shit, aka all the heavy painful stuff that you think will kill you - like grief, shame, guilt, and anger…what you inadvertently do is stunt your ability to feel any of the magical stuff too!

Allll those years I ran from my pain, I also capped the amount of joy that was possible for me too. After that Iboga journey, the little girl in me; my SOUL SELF; was ready to FLY! I wanted to feel allll the big beautiful feelings like exhilaration, ecstasy, bliss, and even pain from tattoos. I wanted to feel ALIVE for fuck’s sake! After years of feeling quite dead inside. I needed to recreate my relationship with emotions and I rushed into it like a wild woman running into the forest barefoot. So it freaked my friends out.

The tricky bit was this though; while I was learning how to truly feel happy again I was also having to navigate a new way to approach the harder stuff. My mom’s heart trouble tested me, yes. But so did all the other little moments when my ego was pinged around old beliefs about me not being good enough. At times when I would normally turn to the drink I had to instill new coping skills - new tools - in order to let the feeling move through me and not hold me down - or hold me back in life. It was a real journey towards making my pain my teacher; and learning how to extract the lessons, the learning, and the healing was a full time job all its own.

Thoughts? Resonance? Be sure to subscribe - I am working on some exciting subscriber-only stuff coming soon!

Get more from Meg Pearson 📘 in the Substack app

Available for iOS and Android

Get the app

While I’m still stumbling to find my way around the ‘Stack and all of its incredible capabilities I wanted to just drop this here to prove that we don’t need to figure things out before we take the leap, pass “go”, and dive headfirst into the wild Unknown!

This little preview episode is just a teaser about what to expect in upcoming episodes.

Welcome to The Brand That Breathes.

I’m Meg Pearson.

Over the last twenty-five years, I’ve been a television director, yoga teacher, chef, retreat facilitator, breathwork practitioner, entrepreneur, author, mother, and professional pivoter.

I’ve started over more times than I can count.

Some of those pivots were exciting. Some were devastating. Some I chose. Some chose me.

Along the way I’ve navigated eating disorder recovery, bankruptcy, grief, sobriety, motherhood, entrepreneurship, and the uncomfortable realization that a life can look successful on paper while feeling completely disconnected from who you really are.

This podcast was born from a simple belief:

That becoming yourself is rarely a straight line.

Each week, we’ll explore the messy, beautiful process of reinvention through honest conversations about identity, business, creativity, spirituality, recovery, relationships, purpose, and what it actually means to build a life that fits.

You’ll hear solo episodes, conversations with fascinating guests, audio essays from my Substack, behind-the-scenes reflections from my upcoming books, and the kinds of discussions that usually happen after everyone else has gone home and the masks finally come off.

This is the podcast for women who are too smart for self-help bullshit but still want a more meaningful life.

Because your identity isn’t your logo.

It isn’t your website.

It isn’t the version of yourself you’ve been performing for the world.

Your brand is the living, breathing expression of who you’re becoming.

And if you’re in the middle of a reinvention, a pivot, a breakdown, a breakthrough, or simply asking bigger questions than you used to, you’re in the right place.

Welcome to The Brand That Breathes.

If you enjoy The Brand That Breathes and you’d like to support the show, the best way to help is by leaving a review on Apple Podcasts or Spotify.

Reviews help more women discover these conversations, and they tell the podcast platforms that this kind of honest, nuanced discussion is worth sharing.

As a thank you, I’m giving away my upcoming mini-course, The Brand That Breathes: A Four-Step Process for Reconnecting to Who You’re Becoming.

This isn’t a branding course.

It’s an identity course.

A chance to pause, take stock of where you are, and reconnect with the woman you’re evolving into beneath the expectations, roles, responsibilities, and noise.

Whether you’re navigating a career change, a relationship shift, motherhood, an empty nest, a business pivot, recovery, reinvention, or simply feeling the pull toward something more authentic, this work is for you.

If you’ve left a review, head over to instagram and send me a screenshot , and I’ll make sure you receive the course when it’s released.

Welcome to Meg Pearson Writes - a space where I hope you get to see yourself reflected in each passage, each story, each failure, success, and celebration - because let’s face it: while our lives’s details differ, the lessons we learn are all the same. And the thing we are all striving for is equal - to be enough as we are and live our authentic lives.

I’ve overcome a 20 year battle with bulimia and alcohol addiction; both habits formed after years of sexual trauma. I was bankrupt at 29, fell into and escaped toxic relationship after toxic relationship, watched my father die from ALS and frontotemporal dementia when I was 30, and I nearly died that same year from suffocation after swallowing a spatula trying to make myself throw up.

After ditching my career as a successful television director around that same time to sell everything I owned to move to Costa Rica with a backpack and dream, I became a serial entrepreneur without even knowing it. I worked full time in the wellness industry and spiritual space for a decade, supported by juice cleanses and ayahuasca before moving back to Canada and found my footing here; back home in my country and in my heart.

I’ve seen some shit. And I know you have too. My mission with this platform (and all the work I do) is simple: to help others feel seen and to permission them to own their story, their mess, and choose truth over anything else.

This space is going to introduce you to my philosophy and stories so you can adopt what feels good, leave behind what doesn’t and hopefully finish each post feeling more excited to be YOU. My main areas of focus will be as follows:

• The Brand that Breathes: this is my core body of work consisting of a book under the same name, my latest iteration of my podcast, signature web design and branding package, and upcoming group coaching program.

• Memoir in Motion: Stories from the front lines aka the dumpster fire that has been my life. Excerpts from my upcoming memoir and reflections on recovery, grief, motherhood, entrepreneurship, sobriety, relationships, spirituality, and the beautiful chaos of being human.

• Breathwork & Becoming: Practical tools and reflections on nervous system regulation, emotional healing, Breathwork, embodiment, and learning to trust yourself again. Less “fixing yourself.” More remembering who you already are.

• Women Who Went First: Interviews and conversations with women who have chosen the unconventional path. Entrepreneurs, creators, leaders, mothers, artists, and everyday rebels who are building lives aligned with their values instead of other people’s expectations.

• The Messy Middle: For anyone standing at a crossroads. Honest writing about pivots, uncertainty, identity shifts, starting over, letting go, and what happens between who you’ve been and who you’re becoming.

A Bit of Me: A girl called Bubbles

Growing up, I suppose you would have called me a happy kid. I grew up on a hobby farm, rode my bike, entered countless crafts into the fall fair exhibition, played sports, enjoyed the odd McDonald’s meal and drive-in movie with my family. I went to Disney World, camped every summer and loved my dog.

When I was 22, my nickname at work was “Bubbles”; a name given to me by a middle-aged man on my TV crew. I was working at MuchMusic (the once upon a time Canadian MTV) and from the outside my life looked peachy keen. My childhood dream had been to get the f*ck out my small rural town and live in Toronto where I could ride the subway to work after all - and I was doing it! Surrounded by cool kids and celebs no less. When I showed up to work - I was a joy. I was so thrilled to be where I was, doing what I was doing and so I was cheerful and bright and damn good at my job.

Little did the world know that I was struggling with bulimia and alcohol addiction and had been battling my own self hatred for years.

But that’s the thing about life and other people’s perspectives. Even when things look great on the outside, they often are vastly different on the inside. That’s a lot of what we’re going to chat about here on this page and in my two upcoming books:

What it means to choose to make change and pivot, even when no one else understands it.

How it feels to ditch patterns, circumstances, relationships, and roles when things look perfect from the outside.

How to follow your heart and integrity; especially when the pivot that you’re choosing looks crazy or wrong to everybody else.

What’s coming:

• Course: The Brand That Breathes: A Four-Step Process for Reconnecting to Who You’re Becoming.

• Breath + Becoming: A virtual breathwork program for women, by women. Tiered options for those who want to simply breathe live with me every week, and the option to join the immersion program that will include monthly masterminds, coaching and workshops.

• My memoir, Dark is the New Light

• International retreats, events and more!

Who This Platform Is For

• This space is for women who know there has to be more than simply checking boxes and performing their way through life.

• It’s for the woman who has built a successful life on paper but feels disconnected from herself somewhere along the way.

• It’s for the woman standing in the messy middle of a pivot; whether that’s a career change, divorce, sobriety journey, spiritual awakening, business reinvention, empty nest, grief, or simply the realization that the life she’s built no longer fits.

• It’s for entrepreneurs, creators, healers, leaders, and women who want to build meaningful work without selling their souls in the process.

• It’s for the woman who is tired of self-help perfectionism, exhausted by performative personal development, and more interested in truth than appearances.

• It’s for those who are curious about spirituality but grounded in reality. Women who value intuition and personal responsibility. Women who want to trust themselves more than the latest guru, trend, or blueprint.

Most of all, it’s for women who are ready to stop becoming who they think they should be and start becoming who they already are.

This space is for YOU.